Posted on September 15th, 2010 by
Joseph Chmielewski in
ethical marketing
The Gurus maintain huge operations that have to be fed. Why else would a “Multi-Millionaire Guru” waste their time promoting a $37 product (leave the sales page and you can get it for $27)? Only, it probably isn’t the Guru sending the E-mail,...
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I loose confidence in a product when I suspect that the promoter needs to use a sneaky trick to get me to buy.
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Any employee that studies, observes a real Guru in action, and cannot “convert” their on-the-job-learned expertise into a business of their own probably lacks the mind set for Internet Marketing success.
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This is important to Internet Marketers because some Internet Marketers are guilty of the same “fine print warnings,” guilty of “masking claims of earning potential” in the language of legal disclaimers, and guilty or requiring that the...
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Tagged As: FTC regulation of Internet Marketers, Full Disclosure in Internet Marketing, QVC settlement with FTC
But, in the final analysis, it it the customer that needs to demand “truth in advertising” standards from Internet marketers. (The FTC Dragon is already “sniffing out our industry with its fire-breathing nostrils, and regulation is looming.)
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Tagged As: ethical marketing, FTC regulation of Internet Marketing, Hype and Exagerated Claims, Truth in Advertising